https://app.croneri.co.uk/feature-articles/cybershopping-2030?product=136#WKID-202405220911030843-29437325

In 2030, will the landscape of cybershopping have evolved into a seamless fusion of virtual reality, artificial intelligence-driven personalisation and sustainable consumption, revolutionising how we browse, buy and interact with products online? We look at what the future may have in store for the retail sector.

According to McKinsey, “phygital” will continue to shape the shopping experience for us all. With the rapid advancement of technology, the once-distant dreams of virtual reality (VR) and artificial intelligence (AI) have seamlessly integrated into our daily lives, reshaping the landscape of retail as we know it. In this era of cybershopping, convenience, personalisation and sustainability are the driving forces behind every click and swipe.

In the age of cybershopping, every click, scroll and purchase leaves a digital footprint — a treasure trove of data waiting to be unlocked. Enter AI, the driving force behind personalised shopping experiences in 2030. Leveraging sophisticated algorithms and machine learning capabilities, AI-powered platforms can anticipate consumer preferences, tailor product recommendations and even predict future buying behaviour with uncanny accuracy.

With AI at the helm, shopping becomes less about sifting through endless options and more about discovering curated selections that speak to your unique tastes and needs. Whether you’re a fashionista on the hunt for the perfect outfit or a tech enthusiast in search of the latest gadgets, AI ensures that every purchase feels like it was made just for you. Businesses that can harness these powerful tools will be leaders in their sectors.

Amber Hovious, VP of Marketing and Partnerships at Teamwork Commerce.

We spoke to Amber Hovious, VP of Marketing and Partnerships at Teamwork Commerce, who commented: “AI-powered solutions are also likely to influence cyber shopping in 2030. Whether virtual assistants capable of personalising recommendations or chatbots offering real-time customer support, AI-powered solutions have redefined how retailers engage with their customers. Over the next few years, the technology is expected to become an integral part of retail operations, with 91% of retail IT leaders prioritising AI as the top technology to implement by 2026. As a result, AI will become an essential part of cyber shopping by 2030.”

However, in the quest for convenience and personalisation, one question looms large: what impact does cybershopping have on the planet? In 2030, sustainability isn’t just a buzzword — it’s a fundamental principle that guides every aspect of the retail industry. From eco-friendly packaging to carbon-neutral delivery services, retailers are taking proactive steps to minimise their environmental footprint and promote responsible consumption. Additionally, from a business perspective, sustainability credentials and how these are communicated become a differentiator.

Of course, the transition to cybershopping isn’t without its challenges. From concerns about data privacy to the digital divide that separates those with access to technology from those without, there are myriad obstacles to overcome on the road to a fully digitised retail landscape. Yet, with every challenge comes opportunity, and the future of cybershopping is ripe with potential for innovation and growth.

In 2030, the lines between online and offline shopping will continue to blur, giving rise to new hybrid experiences that combine the best of both worlds. From pop-up virtual stores in augmented reality to interactive shopping events in metaverse communities, the future of retail is limited only by our imagination. As technology continues to evolve and consumer preferences shift, one thing is certain: the era of cybershopping is here to stay.

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Taylor Swift’s ‘The Era’s Tour’ has arrived in the UK. The global superstar is set to perform the set of her highest-grossing tour to more than 1.2 million fans across 15 dates up and down the country.

..Ready for it?

Over the last year, Taylor’s iconic friendship bracelets have become a viral sensation. Fans have shared thousands of videos of their bespoke outfits for her events, showcasing their favourite albums through standardised merchandise, such as her commonly purchased Cardigan sets.

Loyal fans want to wear their favourite artists’ merch with pride and take home a t-shirt or poster as a token to remember what they’ll regard as the best night of their lives. According to a Forbes article, merchandise sales at the 60 The Eras Tour shows Taylor performed in 2023 made her $200 million. Meanwhile, Billboard estimates Taylor’s per-show average merchandise sales to be roughly $2 million.

Merchandise sales present significant opportunities for retailers, those who are able to manage it effectively can capitalise on the opportunities. As the Swiftie craze continues to surge, UK stadiums hosting the global superstar on The Era’s Tour must gear up to meet fan demand and maximise sales.

Enabling Fans to Shop in Style

Convenience is one of the key elements of fans’ merchandising experience. As they arrive at their long-awaited concert, feeling enchanted to see their favourite artist perform, they’re going to want to quickly grab their merchandise and head straight to their seats in a Lavender Haze.

Omnichannel fulfilment options enable consumers to shop at their convenience, particularly through click-and-collect, also known as Buy Online, Pickup In-store (BOPIS). Fans have enough to worry about pre-show, so BOPIS can allow them to simply purchase their merchandise ahead of time and collect it once they arrive in their Getaway Car at the stadium.

The key to convenience lies in providing options. With the Order Management System (OMS), stadiums can allow fans and visitors to purchase items at their convenience – whether completely online, fully in-store or using a mix of both.

Fulfil Fans Wildest Dreams

There’s nothing worse for fans than queuing for hours at a merchandise stand to get to the front and realise their preferred item is out of stock. Retailers need to lean on innovative inventory management systems that provide real-time visibility, allowing them to automate processes and avoid out-of-stock situations.

With an inventory management system integrated with their analytics, stadiums can better analyse data and forecast trends. This enables them to anticipate demand and boost sales effortlessly.  Additionally, retailers can offer customers the convenience of tracking their items online when using BOPIS, providing real-time notifications when their order is ready for pickup. As a result, they can significantly reduce in-store queues while driving sales.

 The Need for Swift Service

As the excitement builds before the tour, speed becomes crucial for both vendors and fans. A packed stadium often means a bustling store, and visitors are just as eager to find their seats before the show starts as they are to buy merchandise. To avoid the risk of fans giving up on buying a t-shirt and instead turning to bootleg sellers post-event or ordering online, stadiums need to consider innovative solutions like the Mobile Point-of-Sale (POS).

With the Mobile POS solution, merchandise staff can assist customers from anywhere in their stores within seconds. The solution frees in-store associates from fixed checkout terminals, drastically reducing queue times. Mobile POS allows associates to complete checkout transactions, answer customer queries, and also locate inventory. The result? Higher volume of sales and satisfied customers who can quickly secure their merchandise and make their way to enjoy the event in the heat of the Cruel Summer.

The Era’s Tour promises to be a dazzling experience for fans, leaving them enchanted. Stadium staff should aim to avoid any regrets when reflecting on their performance during these eagerly awaited tour dates. As one of the biggest tours hits the UK this month, stadiums must be prepared to meet the fans’ demands to drive maximum sales and deliver excellent experiences.

Want to learn more about how you can make Sparks Fly with an all-encompassing retail technology solution? Book a demo here.

Sustainability has been an ongoing focus for retailers in the past few years. Consumers are becoming increasingly conscious of the impact their spending habits have on the environment, with one in ten saying they will make a purchase decision based on carbon footprint data availability. A further 27% of consumers have made significant changes to shop more sustainably, some are even willing to pay as much as 24% more for sustainable goods. Retailers must work to translate this across to their operations and strive to incorporate sustainable practices into their business models.

Celebrated annually on 5th June, World Environment Day aims to encourage awareness and action for the protection of the environment. Consumers and businesses are encouraged to reflect on the choices they make and how they could live more sustainably. Our latest blog explores three key strategies retailers can adopt to meet their company’s sustainability and carbon-emission goals…

 1. Optimize Supply Chains

Currently, retailers are responsible for more than 25% of global emissions, much of which comes from their supply chain operations. Yet, with supply chains being so vast and made up of so many stages, total visibility can be challenging. By using an innovative Inventory Management Solution, retailers can gain precise visibility into their supply chain. As a result, they can enhance operational efficiency and boost sustainability. For example, by understanding what they have in their inventory they can better manage stock allocation, avoiding unnecessary transportation and overproduction of any items. This can significantly reduce carbon emissions.

Retailers can use RFID technology to gain item-level traceability in real-time. By tagging each product retailers can offer customers key information such as where items are sourced, and the journeys they have taken. Customers can access the data such as the origin of raw materials, holding retailers accountable for the sustainable sourcing of their products. This allows retailers to showcase their environment-friendly practices while enabling customers to make sustainable choices.

2. Recreate In-store Operations

From optimizing in-store layouts and designs to implementing sustainable practices such as paperless receipts, retailers can make the in-store shopping experience completely sustainable. Retailers can use innovative analytics and simulation solutions to optimize store layout and design for energy efficiency. By strategically arranging aisles, shelves, and product displays, retail brands can improve airflow, and boost natural lighting while reducing the need for artificial lighting and heating.

In order to reduce emissions from paper, retailers can transition to digital receipts and paperless transactions. As a result, they can minimize emissions associated with printing, transporting paper receipts, and paper waste. Retailers can provide digital receipts electronically via emails or mobile applications, promoting eco-friendly purchasing practices among customers.

3. Manage Returns

Returns continue to be a challenge for retailers, not only from a business view but also from an environmental perspective. All returned items are not resold and often end up in landfill sites, significantly adding to carbon emissions. In fact, the amount of online returns of fashion items produced 750,000 metric tons of carbon dioxide just in 2022. The figure did not include the emissions due to reverse transport, amounting to 350,000 metric tons of CO2 over the considered year. Identifying opportunities to improve operational processes to minimize returns can help retailers reduce unnecessary waste from returned items and enable them to improve customer satisfaction.

Retailers can reduce their online returns by improving their order fulfillment processes. According to Statista, nearly 60% of shoppers return items due to size issues. Other common reasons include damaged items, late deliveries and products not matching descriptions. By deploying an effective Order Management System (OMS), retailers can significantly improve these factors and reduce returns. When the Teamwork Commerce OMS receives order confirmation, the order fill logic creates a ship memo based on the allocated primary location, enabling a real-time data flow and total accuracy in order management. As a result, retailers can deliver the right product at the right time, enhancing customer satisfaction while reducing returns. Ultimately, this can improve their sustainability posture.

Sustainability Isn’t a Choice, But a Necessity

Today, the question isn’t when but how. Shoppers have become more conscious of their environmental impact than ever before. Retailers who take appropriate steps to become sustainable can earn consumer loyalty while playing a vital role in tackling a global challenge.

Learn more about how the right technology can align your strategy with your sustainability goals here!

Below are practical suggestions for apparel retailers to design distinctive and engaging in-store experiences that encourage repeat visits from customers.

Written by: Robert Woo, Content Writer
Edited by: Madeleine Anderson, Partner Manager

The era of relying solely on brick-and-mortar stores for clothing shopping is long gone. Today, apparel brands must contend with the convenience of online shopping from the comfort of one’s own home, courtesy of smartphones and couches.

As e-commerce and online shopping continue to surge, it’s imperative for apparel retailers to enhance the in-person shopping experience. Through innovative approaches and technology integration, brands can craft compelling and immersive experiences that foster customer loyalty.

This need is particularly pressing in light of recent consumer trends. Reports indicate a resurgence in in-store shopping akin to pre-pandemic levels. With more individuals seeking opportunities to shop in-person, it’s crucial for retail establishments to meet this demand and capitalize on the higher spending potential of in-store customers.

Let’s explore some actionable strategies to achieve this goal.

Establishing Personal Connections in a Digital Era

Enhancing the in-store shopping experience is crucial for apparel brands, and creating a positive first impression is key. It’s essential to cultivate a welcoming environment that resonates with customers, complete with approachable and knowledgeable staff and visually appealing store layouts.

Personalized service is paramount for fostering customer loyalty. Apparel brands can offer a range of tailored services, such as personal styling, made-to-measure options, and bespoke tailoring. Leveraging customer data from their CRM enables brands to provide personalized recommendations, delivering a customized shopping experience that caters to individual preferences. This strategy, known as clienteling, is experiencing a resurgence in the retail landscape post-pandemic.

Improving the In-Store Experience

Visual merchandising is essential for attracting customers and enhancing the in-person shopping experience. Apparel brands can captivate shoppers by creating unique displays, utilizing mannequins to showcase outfits, and optimizing store lighting, which has been proven to increase sales significantly. Regularly updating window displays to reflect current trends and seasonal themes can maintain customer interest and encourage exploration within the store.

A seamless checkout process is key to leaving a positive impression on customers and fostering repeat visits. Apparel brands should invest in efficient in store point-of-sale systems that offer multiple payment options, like Teamwork Commerce’s Point of Sale (POS) system. Teamwork Commerce’s POS system automates discounts, promotions, loyalty programs, gift cards, tax exemptions, and more, ensuring accurate transactions and enhancing the overall checkout experience. Additionally, providing services like complimentary gift-wrapping and implementing a loyalty program can personalize the shopping experience and elevate customer satisfaction.

Creating experiential retail spaces sets apparel brands apart and offers customers a unique shopping experience. This may involve incorporating lounge areas for relaxation, offering refreshments, or providing interactive areas for children to engage while parents shop. Apparel retailers are increasingly considering social media trends and creating Instagram or TikTok-worthy spaces to attract customers. By offering more than just products, apparel brands can cultivate an environment that customers genuinely enjoy and are eager to return to.

Embracing Innovative Technology

Cutting-edge technologies like augmented reality (AR) and virtual reality (VR) have the potential to transform the in-store shopping experience. Virtual fitting rooms, for instance, enable customers to try on clothing virtually, eliminating the need for physical changing rooms. AR technology allows customers to visualize how clothes would look on them, streamlining the decision-making process and enhancing overall enjoyment.

Interactive displays and touch screens are also effective tools for engaging customers and elevating the shopping experience. These technologies provide product information, styling tips, and customization options, empowering customers to make informed purchasing decisions.

Endear’s clients utilize Shoppable Stories to deliver curated product selections to targeted customer segments. Given that 82% of shoppers use their phones while in-store, these mobile lookbooks enhance the selection process, guiding customers to items they’re interested in trying on.

Crafting a Distinctive Ambiance

To enhance the in-real-life shopping journey, apparel brands should prioritize captivating store designs that set them apart. This entails creating eye-catching window displays, incorporating creative interior design elements, and designing unique fitting rooms that leave a lasting impression on customers.

Hosting in-store events presents another opportunity to attract customers and generate excitement around the brand. Whether it’s organizing fashion shows, conducting styling workshops, or collaborating with local artists to showcase their work, these events add a special touch to the shopping experience. By sending out targeted email and SMS campaigns to announce these exclusive events, brands can ensure maximum participation and engagement.

In today’s competitive retail landscape, it’s imperative for apparel brands to differentiate themselves by offering an elevated IRL shopping experience that keeps customers coming back. By doing so, brands not only foster stronger customer loyalty but also establish a prominent presence in the constantly evolving fashion retail sector. Additionally, positive word-of-mouth generated from exceptional shopping experiences further enhances brand reputation and customer retention.

It’s time for apparel brands to elevate their IRL shopping game and redefine the customer experience. Fortunately, Endear is here to assist. Our CRM platform, centered around clienteling, has empowered numerous retailers to deliver personalized shopping experiences both online and in-store.

The collaboration between Teamwork Commerce and Endear presents a groundbreaking solution for retailers. Our joint solution delivers all-in-one clienteling on a mobile point-of-sale, equipping retailers with a flexible, in-store clienteling solution with powerful omnichannel capabilities. By seamlessly integrating customer data, personalized recommendations, and efficient checkout processes, retailers can elevate their in-store experiences to new heights, fostering stronger customer loyalty and driving business growth.

Paul Mc Govern

UK/IRE and EU Sales Manager

Continuing with our blog series – Five Minutes With… – we get to know Paul McGovern, UK/IRE and EU Sales Manager at Teamwork Commerce. Alongside being Teamwork’s very own football phenomenon, Paul handles the company’s growth in the UK and European region. Here he shares all about his experience working at the business…

• What is your role at Teamwork Commerce?

I am UK/IRE and EU Sales Manager for Teamwork Commerce. Commercially, I am responsible for the growth of Teamwork Commerce, working with our fantastic partners and team based in Europe.

• Explain your career path. What inspired you to join the retail tech industry?

Since graduating from university, I have spent my life working in sales and the software industry. I have always enjoyed the retail space, and one of my earliest working memories was stacking shelves at a local Woolworths store in the UK. Retail is the heart of many towns and cities across the world but is often held back by an ageing way of working.

Technology gives retailers the power to not only deliver the experience customers expect, but to also create a happy environment for those that work in it. Working within the retail tech industry combines two things that I am genuinely passionate about: Retail and Tech!

• What is your favorite thing about working in the retail industry?

Every time I speak with a retailer, I learn something new. It is such a fast-paced environment. Things are always changing. I find the whole process of how a product is designed, manufactured, delivered, and then sold, to be fascinating.

• What is the best career advice you have ever received?

Find a place that will support you, allows you to grow and gives you a voice.

• What is your favorite thing about working at Teamwork Commerce?

The people and the tech. Since joining, I have been made to feel welcomed, valued and a trusted member of the family. The tech – natively integrated POS & OMS – is the best I have seen.

• Who are your key role models/inspirations?

My role models are my parents.

Rapid Fire Round…

What is your favorite…

• Book:“The Firm”, John Grisham

• Movie: “Step Brothers”

• Album: 2001 by Dr Dre

Most people don’t know that I…

I played in the same youth football team as Peter Crouch, even appearing in his first autobiography! I am looking forward to starting a Teamwork Commerce 5-a-side team!

In my spare time, I…

Love to spend time with my wife and kids. I am a season ticket holder at QPR so spend many Saturday afternoons cheering on the pride of West London!

As the seasons change, so do customer expectations. Spring brings with it a sense of renewal and growth, a time for rejuvenation in both nature and business. While flowers bloom and temperatures begin to rise, it is time for retailers to give their strategies a spring clean and refresh their approaches to providing customers with high-quality experiences.

In this blog, we explore three fresh and innovative ways retailers can embrace the spirit of spring. With the right approach, retail brands can deliver seamless experiences that delight their customers and help their operations to flourish during the season. 

Refresh Checkout Processes

In the ever-evolving landscape of retail and the constant changing of consumer needs, it is vital that retailers remain on top of their technology adoption, deploying the right solutions to help them remain adaptable, and able to meet increasing expectations.

Statistics show that 82% of consumers avoid going to a business because of long, visible lines that indicate a prolonged wait time, with 40% of those instead heading to a competing retailer or giving up on their shopping experience altogether. If consumers associate a retailer with long wait times, they are less likely to follow through with their purchase or return in future. In fact, they are actively driven to competitors, directly impacting both short and long-term sales opportunities.

This is clearly an area to focus on. In the spirit of spring, retailers should look to refresh their checkout processes by finding ways to streamline transactions and minimize in-store queuing. Technology can play an important role here. With the right technology deployed, retailers can significantly enhance check-out processes and create a speedy, hassle-free shopping experience for customers.

Solutions such as Teamwork Commerce’s RFID-powered self-checkout utilize the instant scanning capabilities of RFID tags to facilitate speedy transactions. As a basket or cart is placed in a designated area, RFID readers automatically scan each product (tagged at item-level). This creates a seamless process for customers and allows transactions to be reliably complete within 30 seconds. Meanwhile, without the need to tie staff to checkout terminals, in-store associates can better spend their time providing high-quality service on the shop floor.

Reducing wait times for customers with advanced technology can significantly improve the in-store experience for visitors, encourage them to return and boost loyalty to a retailer.

Spring Cleaning Operational Processes

RFID technology can provide a versatile solution, and while it can greatly enhance the checkout process, its core use throughout the supply chain offers retailers the opportunity to give their operations a spring clean. Deployed effectively, and utilized alongside wider retail technologies such as Order Management Systems, retailers can boost efficiency and gain full, real-time visibility of stock levels across all channels and operational avenues.

A comprehensive, RFID-enabled inventory management system enables retailers to have full view and control of stock levels and on-hand inventory. It also assists with the management and fulfillment of customer orders. With all products tagged at item-level, retailers can accurately track movement of stock across each stage of the supply chain. Retailers gain a full understanding of their inventory, and can make quicker, better informed stocking decisions.

Suddenly, retailers can optimize their inventory levels – reducing over and understocking. They can understand their shrink challenges and work to minimize them, and importantly, they can streamline transport and storage, significantly reducing operational overheads and maximizing their return on investment (ROI).

Put a Spring in the Customer’s Step with Personalized Recommendations

Accurate data obtained from customers’ previous purchases, shopping behavior and interests is valuable for businesses to provide an unprecedented level of customer insight. This allows retailers to make personalized, informed recommendations and position products of interest directly in front of customers.

Deploying a Customer Relationship Management (CRM) tool offers retailers the ability to track customer behavior over time and understand their needs. With the means to create unique and bespoke experiences for shoppers, retailers can make their customers feel valued on a personal level with every interaction, which is a central component of delivering high-quality customer experiences. With this in place, they can gain vital insights into the customer journey that allow them to tailor and personalize individual experiences that will see customers returning throughout the seasons.

Whether creating personalized discounts on viewed products, positioning recommended products directly in front of the customer or offering loyalty points on specific products, retailers can use data to enhance sales opportunities..

Breeze through the Season

As the spring season brings with it the essence of growth and rebirth, retailers have the opportunity to revive their operations and thrive as they move forward. By embracing the latest technological advancements and refreshing approaches to customer service and operations, retailers can plant the seed of customer loyalty and streamlined operations across the supply chain.

Want to learn more about how your retail brand can continue evolving through the seasons? Get in touch here.