FAO Schwarz Delivers Magical Retail Experiences with Teamwork Commerce’s Mobile POS

At FAO Schwarz’s iconic Rockefeller Center location in New York City, innovation meets nostalgia as the legendary toy store enhances its customer experience through mobile point-of-sale (POS) and real-time technology—thanks to a strategic partnership with Teamwork Commerce.

In this behind-the-scenes video case study, Blake Gillan, Director of Direct to Consumer Technology, and Doran Finneran, GM of Global Retail for FAO Schwarz, walk us through how Teamwork’s flexible mobile POS system and real-time inventory tools are reimagining retail operations for a store that sees up to 15,000 visitors a day.

“The mobile POS allows us to easily grab customers throughout the store, pick people off the queue, and lessen wait times,” says Blake. “It’s all about getting customers in and out with a fun experience throughout the day.”

Spanning 20,000 square feet and filled with interactive experiences, FAO Schwarz requires agility—both physically and digitally. The mobile-first strategy enables store associates to meet shoppers wherever they are, significantly improving speed, service, and satisfaction.

“We’ve been able to pivot our operations in line with where we see traffic go,” explains Doran. “Whether it’s adding additional POS stations to departments or expanding our cash wrap, we’re using data to make impactful business decisions.”

One of the biggest wins? Real-time inventory tracking across in-store and online channels. Team members can instantly check stock, ship from store using the Send Sale feature, and offer guests alternate fulfillment options on the spot.

“Being able to see our inventory live enables our reps to give the customer the best experience,” adds Blake. “We can ship directly to their home or show if it’s available online.”

Beyond tech, it’s the partnership that makes the difference. “I would describe Teamwork as a partner more than a vendor,” Doran emphasizes. “They understand the nuances of our business, and we go through decisions together. It’s not just a service—it’s collaboration.”

As retail continues to evolve, FAO Schwarz and Teamwork Commerce are leading the way, setting a new standard for personalized, guest-first experiences powered by intelligent, unified commerce solutions.

“We’re excited to continue working with Teamwork,” Doran concludes. “Whether it’s improving the guest experience or team efficiencies, we want to innovate and stay ahead. And the best part is—Teamwork makes that easy.”