Britpop legends, Oasis, took the UK by storm in August when they announced they were reuniting, 15 years after their storied break up. Brothers, and leaders of the band, Liam and Noel Gallagher – who have spent the last decade and a half in a deep feud, refusing to speak to each other – have finally put their differences aside. In a dramatic turn of events, the pair have given millions of Oasis fans what they’ve been waiting for, with the announcement of a 15-date stadium tour across the UK next summer with dates also being released across the US.

Live music tours have been having a major economic impact on local economies over the last few years. The world’s biggest tours have turned into cultural events, as seen with the likes of Beyoncé’s Renaissance Tour and Taylor Swift’s Era’s Tour. Oasis sold out their 15 UK dates as quickly as ticketing platforms would allow, with, as expected, unprecedented demand from the nation to see the Gallaghers take to the stage together again. One knock-on effect that the chosen host cities will quickly take advantage of is the substantial economic boost to hospitality, retail and transport businesses. The events will bring in millions of pounds worth of business, only benefiting the local economies of London, Manchester, Cardiff and Dublin.

In the 30 years since Oasis released their debut album, Definitely Maybe, a lot has changed, especially when it comes to consumer relationships within fashion and retail. However, the impact of cultural events and the power of nostalgia can act as an effective tool for brands looking to capitalise on current Oasis fever.

Live Forever

With the Oasis reunion sending shockwaves through the music world and igniting a frenzy of excitement amongst many who look at the 90’s with strong nostalgia, comes a powerful reminder that some bands, and also brands, never lose their place in the public’s hearts.

The 90’s encapsulates an era that bridged music, fashion, and lifestyle to create some of the most iconic and loved fashion trends in the world. Oasis were a central figure in the Britpop movement which, at the time, had a major impact on fashion trends and aesthetics – think parka coats, bucket hats, Fred Perry polos and Adidas trainers. The Gallagher brothers each had such an iconic style that reflected pop culture and still resonates with current fashion trends.

Oasis’ reunion presents brands with the opportunity to tap into this cultural resurgence. Fashion labels can launch retro-inspired collections or limited-edition items that capture the style of the Britpop era while appealing to today’s audience. As 90s fashion continues its rise in 2024, Oasis will be a driving force behind its sustained relevance.

The Masterplan

There is still a year to go before the Oasis concerts take place, and we will no doubt see a number of brands attempt to take advantage of the nostalgia. Already, Manchester City Football Club, a team long associated with Noel Gallagher, have launched a kit celebrating the Definitely Maybe album. Conveniently timed just after the announcement of the reunion, the kit, named ‘Definitely City’, was the first of many Oasis-branded fashion moves we can expect over the next 10 months.  

At a similar time, Liam Gallagher was announced as the new face of Stone Island. Fronting the fashion brand’s autumn and winter campaign, much of the promotion for the campaign captures the Oasis frontman in a Stone Island parka, an item of clothing that has become synonymous with Liam’s name.

 The next brand to watch out for will undoubtedly be Adidas. For over 30 years, the Gallagher brothers have been closely connected with Adidas, especially the Superstar, Gazelle, and Samba sneakers. These weren’t just shoes, they became part of the Oasis image. Adidas, with its roots in working-class Manchester and football terrace culture, symbolised rebellion and style – values that perfectly aligned with Oasis’ ethos. Even before the reunion, the brand was continuing to create Oasis inspired footwear, and it is bound to be planning something big for 2025.

 The list almost certainly won’t stop there. The craze is too big to ignore. While streaming sites, Apple TV, Amazon Prime and Netflix are rumoured to be battling it out to film the Oasis reunion tour, there is little doubt that a number of fashion retailers will also be clamouring to get a slice of the lucrative pie.

Don’t Look Back in Anger

Oasis’ 2025 reunion is far more than a concert tour – it’s a cultural event that will redefine fashion, marketing, and live music. With the revival of 90’s trends such as bucket hats, baggy jeans, and oversized parkas, the Gallagher brothers are once again poised to influence a new generation of fashion and music lovers. Sometimes, you have to look back to go forwards – and it is certainly the case with Oasis. Brands will look to align with this moment, creating campaigns that resonate with fans old and new.

The resurgence of 90’s nostalgia fuels fashion, music and pop culture trends that can influence shoppers. It provides retailers with ample opportunities to create experiences and campaigns that encapsulate an era of Britpop and capitalise on the frenzy of excitement that Oasis have left fans feeling ahead of their tour.

Want to know how to maximise your retail strategy to stay ahead of changing trends? Get in touch today.

A reliable tech stack is essential for retailers to thrive in today’s competitive market. Whether to provide shoppers with high-quality customer service or to simply streamline operations across all channels, advanced technology is required.

Today, the question isn’t whether retailers should use technology or not, but what to look for when deploying their retail solutions.

Technology deployment isn’t necessarily a straightforward process, and there are a number of considerations that retailers must keep in mind both before deployment and throughout the implementation process. In this blog, we take a look at the top three questions that retailers must ask before deploying a retail solution…

Beginning at the end: What’s the ultimate goal?

When beginning to think about deploying a new retail solution, it’s wise to start at the end. Retailers must identify the ultimate goal that they aim to achieve by deploying a retail solution. It can be to alleviate in-store congestion, to improve visibility across the business, to streamline order management, or all of them. Retailers must conduct a thorough audit of their business to identify main challenges and gaps that need to be addressed.

Once their pain points have been identified, it’s now time to look for the right solution. However, just before brands begin their search for the perfect technology, retailers must have an understanding of what their ideal solution delivers. This will help them choose the right technology seamlessly. If a retailer is looking to deploy a mobile point-of-sale (POS) solution, their ideal solution must streamline the checkout process, reduce queuing times, improve customer experiences, and enhance user experience for retail associates. 

Does the solution cater to the unique needs of the business?

It is critical for retailers to find a solution that meets their specific needs. Retail businesses must look out for advanced solutions that can be tailored to cater their personalized requirements. What does this really mean? If a retailer is seeking a self-checkout terminal to ease in-store congestion, they must ensure their chosen solution is capable of delivering swift and streamlined checkouts to limit queues and reduce in-store traffic. If the solution isn’t user-friendly or slow, it will not solve the end goal. Instead, it may make matters worse, causing shopper frustration and potentially negatively impacting sales opportunities.

What does the ideal technology look like in this case? The simple answer is RFID-Powered Self-Checkout technology. Teamwork Commerce’s Self-Checkout technology allows customers to complete the checkout process within seconds by automatically scanning their goods placed in a designated area. Retailers can significantly enhance the number of transactions completed during operating hours, optimizing checkout times without having to individually scan all items.

Coming back to the solution selection process, retailers must opt for live demonstrations and product pilots for their chosen solution to make sure it aligns with their goals and desired outcomes. Once this has been done, retailers must finally consider the long-term aspect of the deployment.

Will it be relevant in the long-term?

Technology deployment isn’t a one-time process, but an ongoing element that retailers must consistently review based on their evolving requirements. However, to be able to do that seamlessly, retailers must choose a solution that can evolve with changing consumer requirements. Brands should find a reliable solution that is flexible and can be regularly updated based on changing market trends and expectations.

A long-term approach to technology investment can serve retailers well, delivering sustainable business results as they keep ahead of competitors with their integrations. Importantly, retailers need to find the right technology partner who can guide them through the entire technology adoption process and help evolve their offerings over time. As a result, retailers can ensure that their deployed retail solution serves as effectively as possible in the long term – enabling them to streamline their processes, improve customer experiences, and drive maximum return on their technology investments.

Technology deployment in retail is a critical process, retailers must get it right in the first place to be able to reap its benefits. Those who partner with experienced IT partners who have a track record of delivering similar solutions in the retail space can seamlessly deploy innovative solutions.

Looking for a tailored solution to meet your specific needs? Book a demo.

With evolving trends and seasonal changes, consumer shopping preferences continue to shift. Retailers need to ensure they are catering to evolving consumer needs, providing for new trends as we approach fall, shortly followed by the winter period. As the festive sales period approaches, it’s important that retailers recognize and respond to new consumer interests to deliver high-quality experiences and maximize sales opportunities.

Retailers should always be looking inward, considering how they can continually enhance their offerings. This becomes especially critical at this time of year when consumers are beginning to turn their attention to festive shopping and Black Friday deals. This creates the perfect opportunity for retailers to assess their efficiency, capability and service level. They can see where they can improve to drive sales and increase revenue.

In this blog, we’ve taken a look at 3 key trends that retailers should be prepared for over the next few months, and how retailers can improve their processes to prepare for change…

End of Summer Sales and Discounts

As evenings get cooler, nights become longer and winter approaches, shoppers will likely begin refreshing their wardrobes. It’s important to clear space for new stock. It’s now that time when summer end-of-season sales and clearances tend to be popular. Retailers must focus on creating personalized offers and discounts on their end-of-summer sales, encouraging consumers to get their last-minute items in for more affordable prices.

In order to create personalized discounts, retailers can lean on real-time tools that facilitate insights into evolving consumer needs and retail operations. Teamwork Commerce’s real-time Analytics and Reporting tool provides retailers with clear visibility across live store performance, inventory and on-demand KPI reports. As a result, retailers can better understand their operational needs and consumer preferences.

Similarly, retailers must stay on top of inventory management, ensuring complete visibility of stock, and enabling teams to accurately monitor inventory levels as the end-of-summer sales clear space for new stock. Overall, this ensures consistency, consolidates back-end processes and allows retailers to confidently transition their seasonal stock while minimizing waste.

Black Friday Madness

Black Friday is one of the biggest, if not the biggest, date to remember in the retail calendar. According to Statista, in 2023, almost two-thirds of UK consumers said they were planning to spend across Black Friday and Cyber Weekend. Similarly, in 2023, £3.9 billion was expected to be spent in stores, highlighting the huge sales potential that merchants won’t want to miss.

To thrive during the busy shopping season and make the most of the Black Friday footfall, retailers need to streamline their processes and deliver seamless customer experiences. As the Christmas period shortly follows, consumers make conscious efforts to look out for appealing Black Friday deals. To effectively manage the surge in in-store footfall during this time, retail brands can leverage mobile point-of-sale (POS) solutions. The Teamwork Commerce Mobile POS system uses cloud-based technology to centralize and streamline all stored data. It gives staff the ability to handle a range of customer queries and complete transactions from anywhere across the shop floor. A queue-busting revolution, Mobile POS delivers a convenient experience for customers during an otherwise chaotic period.

Retailers should also lean on RFID-powered solutions that help retailers improve transaction accuracy – facilitating a reduction in human error – whilst enhancing customer interactions through shopper convenience. RFID-powered self-checkout provides shoppers with the ability to instantly scan their items, at their own pace, resulting in optimized checkout times. This helps stores increase transactions during working hours and maximize sales opportunities during Black Friday.

Tis the Season to be Jolly…

…well not just yet!

However, as we know, time flies. Retailers must be prepared to perfect their retail processes to boost sales around the holiday season. According to Deloitte, in 2023, shoppers planned to spend more at Christmas than they did in 2022, and tend to prioritize savings for Christmas spending. Christmas is one of the busiest shopping days in the year and consumers today tend to leverage hybrid shopping models that blend the convenience of online shopping with experiences of in-store browsing. In response to this, retailers must deploy advanced omnichannel retail solutions that empower their staff to deliver top-tier customer experiences.

Utilizing Teamwork’s real-time analytics to access buyer purchasing history can help staff provide more meaningful experiences to resonate with what shoppers are looking for.

Whether online or in-store, Christmas gift shopping is intense. To stay on top of transactions and orders, retailers must manage both available stock and online orders efficiently to ensure 100% product availability for both in-store and online purchases, supporting an omnichannel approach.

With Teamwork’s advanced Omnichannel Order Management System (OMS), online orders and in-store transactions are streamlined. The cloud-based infrastructure provides retailers total accuracy and the ability to easily manage and fulfil shoppers’ orders, from any location.

Using OMS, retailers can deliver improved customer experiences, providing consumers with the ability to leverage offerings such as Buy Online, Pickup In-Store (BOPIS) and Buy Online, Return In-Store (BORIS). Teamwork’s OMS creates quick and efficient ways for customers to process returns and exchanges, straight back to the purchasing card with minimal effort whether that be in-store with staff, or online through the returns manager – delivering a true omnichannel experience.

The Takeaway

It’s key that retailers look into their strategies to see how their current retail processes can be altered and improved. Staying on top of stock availability, order management systems and customer needs and interactions should be a priority for the coming months, to drive sales and increase revenue. With the right approach, retailers can see out 2024 on a high, and position themselves for an even more successful 2025.

Want to find out more about how we can help your brand excel throughout the fall into seasonal change? Get in touch here.

It is no secret that efficiency lies at the heart of any successful retail operation. Fast, cost-effective and accurate processes create a foundation for retailers that enables them to thrive. Efficiency creates more time for associates, who can better allocate their working hours to more value driven tasks. It can free finances to be re-invested back into the business, and it can deliver reliable data, which can be analysed and actioned more effectively for enhanced organizational performance.

Efficiency is everything. In the fast-paced retail environment, technology – and more specifically, automation – has quickly become a key driver in efficient processes that enhance operations.

What is Retail Automation?

As a concept, automation is simple. The Cambridge Dictionary defines the term as ‘the use of machines and computers that can operate without human control’. Within the context of retail, this could be as straightforward as utilizing a Customer Relationship Management (CRM) system to log and track customer interactions, and manage different marketing communications to customers who fit specific profiles. Retail automation has a wide range of use cases – from inventory and order management to post-transaction email receipts, and everything in between. These deployments are already in use across a number of retailers, and it has changed the sector as we once knew it, but the differentiator in today’s industry is in how retailers use automation.

The Challenge of Automation

As already mentioned, automation can be deployed across a range of touchpoints within the retail operation. This, in many instances, can drive significant results. If a retailer can automate 80% of its processes, all of which are otherwise slow, mundane admin-based tasks, why wouldn’t it? The retailer can save the necessary labor time for the remaining 20%, which is more value driven, based around delivering exceptional customer experiences.

In theory, this works brilliantly. 80% of tasks become highly efficient, accurate, and importantly, reliable. But in practice, this isn’t necessarily such a walk in the park. At some point, automated processes must communicate with other automated processes. The technologies deployed might not integrate with each other, in which case retailers have to insert a human-led process between the two automated tasks to facilitate the transition of data. This, ultimately, requires human intervention and defeats the point of automating tasks in the first place. The likelihood is that this will also be the case for other automated tasks throughout the retailer’s operation.

Before they know it, the retailer has actually only automated 60% of their operation because they have had to create new tasks in facilitating data transmission. Yes, they are likely still benefitting from their technology deployment, but the business will not be operating as efficiently as it could.

Creating Unified Commerce

Overcoming the challenge of multiple technology deployments within a retail stack can become extremely complex, quickly. But it doesn’t need to be.

 By finding the right partner, retailers can deploy an all-encompassing approach to retail technology. Teamwork Commerce provides a full-service product suite that delivers seamless automation to retailers, without sacrifice. Incorporating Inventory Management, Order Management, Secure CRM and Mobile Point of Sale (POS) and Clienteling, Teamwork Commerce’s solutions all communicate seamlessly, in real-time to ensure retailers operate at maximum efficiency with minimal human intervention. Better yet, all data is captured and presented to provide high-quality reporting and analytics, enabling retailers full, immediate access to information that enables them to make better business decisions, faster.

 With the right technology deployed, retailers can create efficient and effective automation. Furthermore, it delivers significantly enhanced business performance while freeing the time of associates to create exceptional customer experiences.

To find out how Teamwork Commerce can help automate your retail operations, book a meeting today.

https://www.sdcexec.com/software-technology/emerging-technologies/article/22918915/teamwork-commerce-how-can-retailers-lean-on-tech-to-operate-effectively

By Amber Hovious, VP Marketing and Partnerships at Teamwork Commerce

Labor shortage is a pressing concern for the retail industry. According to Statista, 3,053 employees working in retail went on strike in the US last year. Not only can low staff numbers impact retailers, they can also result in long queues and slow operations, ultimately hindering customers’ shopping experience.

To mitigate the impact of labor shortages, retailers must aim to improve efficiency at the point-of-sale (POS) and be able to seamlessly serve customers with reduced staff numbers. With technologies such as RFID-powered self-checkout and mobile POS, brands can reduce checkout queues, prioritize customer needs and free the time of in-store associates, enabling them to serve more customers in less time.

Enhancing Self-Checkout With RFID

According to CapitalOne, 79.3% of consumers use self-checkouts regularly and an estimated 10,000 global retailers will have installed self-checkout systems as of 2024. However, despite the popularity of self-checkouts, numerous problems are coming to the surface. Customers are constantly faced with product scanning errors, bagging area weight issues and product registering challenges. A process that is intended to be quick and easy can cause unnecessary wait times for in-store visitors, leaving shoppers feeling frustrated at the final touchpoint of their shopping journey.

One technology that is combatting this issue lies in RFID-powered self-checkout. Aside from significantly improving the speed of checkout, RFID-powered self-checkout can reduce queuing times and minimize customer frustration by making the process seamless. Once items are placed into a designated area at checkout, RFID readers automatically scan all items in a customer’s basket, immediately and accurately. This allows shoppers to complete checkouts in 30 seconds or less, providing a seamless shopping experience. Importantly, the technology requires minimal assistance from staff.

Without being tied to checkout terminals, in-store staff can better spend their time on providing value to customers, personally assisting them with queries and building healthy relationships. In turn, this can significantly boost consumer loyalty.

How Mobile POS Helps Optimize Flexibility

To cater to customers who desire human-led checkout experiences, retailers can empower their staff with advanced mobile POS solutions, enabling them to serve customers from any part of the store. With this level of flexibility, staff are no longer restricted to stationary kiosks, giving them the freedom to meet customers on the shop floor, answer any queries and complete checkouts on the spot.

The ability to complete transactions on the move significantly reduces wait times for customers. However, alongside optimizing operations, mobile POS can also enable staff to offer a range of payment options and provide a more bespoke and personal service that demonstrates flexibility and leaves customers feeling valued. With a plethora of information at their fingertips such as inventory data, customer purchase history and their buying preferences, in-store staff can provide high-quality experiences quickly and with ease. From a customer perspective, they can experience a seamless shopping experience that is tailored to their unique needs.

The Key to Operational Efficiency 

POS technology plays an important role in helping retailers on the shop floor during labor shortages. However, from an operational perspective, retailers must also deploy innovative technologies to streamline wider operations such as inventory management and order fulfillment. RFID technology can significantly enhance inventory management, enabling retailers to automate stock counts. This can free hours of valuable time of human associates that is spent in conducting manual stocktakes.

RFID-powered stock counters can streamline inventory management by updating stock-level records in real time. With the right solutions deployed, in-store associates can complete these tasks in seconds, simply waving a handheld RFID reader over inbound stock, and near-instantly scanning all products, each equipped with RFID tags at item-level.

Armed with this information, retailers can make better decisions, faster. They can control the entire inventory process, relocating stock where necessary and ensuring all locations can keep shelves replenished efficiently. For customers, this also relieves the pressure of going into stores and being left disappointed when faced with out-of-stock items.

This enhanced visibility and improved decision-making capability can play a significant role in building trust between brands and customers and helps to create customer loyalty. RFID deployment also creates the foundation for omnichannel capabilities, facilitating Buy Online, Pickup In-Store (BOPIS), Buy Online, Ship from Store (BOSFS) and Buy Online, Return In-Store (BORIS) fulfillment options. Not only does this allow customers to shop in ways that best suit them, but each of these options creates an efficient transaction that, once again, streamlines the time of in-store associates while delivering improved customer experiences.

Labor shortage is a pressing challenge for retailers and technology can play a critical role in helping them minimize its impact. By leveraging innovative technologies such as mobile POS and RFID, brands can significantly improve their operational efficiency and empower their staff to serve more customers in less time seamlessly. Ultimately, this allows them to operate during busy shopping periods despite reduced staff numbers.

Retailers have been busy over the summer! While the Paris Olympics and EURO 2024 took consumer audiences by storm, UK retailers have spent the last couple of months evolving in preparation for a climactic year-end. Integrating a range of innovative technologies, a number of brands are showing their determination to boost the performance of new sales channels, put customers at the centre of their strategies and strengthen their brick-and-mortar presence.

In our latest Retail in Review blog, we explore a few of the most notable stories that have come out of the UK retail environment during July and August…

Striving for Exciting Experiences

Customers remain at the heart of retail operations. Over the past few months, several retailers have reiterated this narrative by adopting  more customer centric strategies, designed to exceed customer expectations at every touchpoint.

British retailer, Pets at Home, unveiled the first of its four planned concept stores – fitted with digital and interactive innovations to educate and guide customers through their pet care journeys. This investment reflects the brand’s commitment to customer experience and is expected to continue to influence its in-store strategy moving forward.

Plush toy brand, Jellycat, delivered a creative store experience with an interactive pop-up at Selfridges London towards the end of July. The stuffed toy company celebrated the launch of its ‘Fish & Chips’ collection in celebration of its 25th anniversary. The new and exclusive experience allowed customers to  book slots to visit the pop-up and play a part in ordering their delightful soft toys, inspired by the famous british dish.

As retail strategies continue to revolve around the customer experience, pop-up stores and concept flagship stores are becoming a significant part of how retailers are transforming their relationships with consumers.

Focus on Blending Operations

Home and leisure retailer, The Range, caught headlines when going live with new iOS and Android mobile apps recently. The new deployment will make online ordering even easier, giving customers the ability to access thousands of products through an entirely new sales channel.

Whilst The Range upgraded its sales strategy to enhance the digital experience of customers, electrical retailer, Currys, set its sights on developing a blended in-store and online omnichannel model to match customer demands. 50 of its biggest stores will undergo a makeover which includes the launch of new categories, seasonal showcases and envisioning in-store merchandising. This  follows shortly after the announcement of the reimagining of 65 store layouts to make the retailer’s mid-size superstores more navigable. In total, Currys plans to transform 115 of its 305 UK stores throughout 2024/25, all focused on enhancing customer experiences.

Online marketplace, eBay, official sponsor of ITV’s hit show, Love Island, capitalised on the success of this summer’s series which saw 2.2 million people tune in to the first episode – the highest it had been since the 2022 series. Making the most of the hype, eBay reimagined its typical online sale strategy with the hosting of the first ever Love Island eBay Live.

The pre-loved fashion retailer showcased several items collected from iconic moments viewers would have witnessed over the years with a live shopping event that allowed fans to get their hands on statement pieces from their favourite islanders. The never done before live shopping event was an innovative way to encourage fans and customers to interact while browsing pre-loved fashion.

Developing Relationships

As we progressed through the British summer, the unpredictability of the weather (as always) continued to keep us on our toes. However, one constant and reliable trend within retail proved to be the continued effort to strengthen partnerships and relationships for the benefits of the end user.

One of the most noteworthy came from fashion giant, ASOS, extending its relationship with Microsoft by signing a 3-year agreement to push the use of generative Artificial Intelligence (AI) features, which can be integrated into ASOS’ online model. This continuation of the relationship aims to not only allow ASOS to ensure it is operating in the most effective and efficient manner, but will also see further developments with the rollout of AI tools to change and enhance the customer experience.

Whether for operational purposes, or for improved customer experiences, the integration of AI within retail has quickly gone from an exciting promise to a very real deployment. These stories are certainly worth keeping a close eye on as the technology continues to mature and evolve.

Navigating Seasons Changing

Sights are firmly set on strategy as we navigate towards the end of the year. July and August have highlighted how the positioning of customer experience is continuing to drive innovation and strategy, with an importance placed on blending operations and thinking outside the box. 

As we move forward, the focus will likely remain on perfecting the customer experience, especially with the festive shopping season slowly approaching…

Want to know how technology can help you meet evolving consumer needs? Get in touch.