Zapaterías Candy incorporates an Omnichannel Retail strategy together with Teamwork Commerce

May 10, 2022 | News

Mexico City, MX.– Zapaterías Candy is a Mexican shoe store chain that is part of Grupo Andale, a company with high values ​​of commitment and quality. They currently have more than 50 stores, with presence in 10 states of the Mexican Republic, which operate through Teamwork Commerce’s omnichannel software.

In May 2021, Teamwork Commerce and Zapaterías Candy launched a new omnichannel strategy, incorporating Point of Sale (POS), Order Management (OMS), Inventory Control, CRM and Ecommerce solutions.

Alejandro Martínez Álvarez, Operations Director of Zapaterías Candy, shares his experience using Teamwork Commerce: “Zapaterias Candy found a great ally in Teamwork, a high-tech software that is capable of adapting to the specific requirements we needed. It allowed us to connect an omnichannel platform where we have all the information from our stores to make better decisions. We have greatly improved internal processes. The best thing about this system is that you always keep improving.”

Teamwork Commerce is a natively integrated retail management solution, meeting the most demanding needs of the industry. Candy’s staff now have the most innovative technology, and thanks to the use of Apple iPads, they can move throughout the store to help their customers.

Teamwork allows Zapaterías Candy to have complete visibility of inventory across their locations. The platform also communicates to the Ecommerce and the Marketplaces to have item availability in real time. This provides endless possibilities for the clients, since it allows salespeople to search for different items in the inventory and locate them in another store.

Creating a personalized customer experience is essential for Candy, which is why they have a secure CRM platform that provides customer information. When a customer makes his first purchase, he/she is registered in the system, allowing the company to visualize the purchasing habits. Thanks to the loyalty program provided by Teamwork Commerce, the customers generate rewards that translate into custom discounts, and provide more sales opportunities.

Teamwork Commerce is an omnichannel solution that provides retailers with POS, OMS, Inventory Control, CRM and Analytics. As a leading partner of Apple, Teamwork is constantly evolving and ensures the use of cutting-edge technology. The world’s leading retailers use Teamwork Commerce to create a customer-centric omnichannel experience and be frictionless. For more information, visit

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