Why Video Content Marketing Is So Important for Online Retail Sales

Sep 14, 2022 | Blog

Video content is becoming an essential tool in the digital world for online sales in the retail industry. It can be used to create a product demo, present or show how a product works, as well as share testimonials from satisfied customers.

Videos are also a great way to engage with customers and keep them interested in your products, services, and brand experiences, since they communicate a story, allowing the brand to convey emotions with the consumers.

In addition, videos can help improve your brand’s presence in search engine rankings (SEO), potentially generating more traffic and sales, and can also be shared on social media platforms, helping to reach a wider public. Here is some information about the importance of video content marketing. 

Why Video Content Marketing is Essential for your Business.


Statistics on Video Marketing.

Online shoppers are more likely to purchase items after watching a video about the product, according to recent studies. By the end of 2022, online video will account for more than 82% of all Internet traffic, 15 times more than in 2017 (Cisco).

In fact, as of January 2018, 85% of all Internet users in the United States viewed online video content on any of their devices on a monthly basis (Statista, 2018).


Videos Improve SEO Ranking. (Search Engine Optimization)

Videos can be used as a tool for SEO (Search Engine Optimization), since it helps to improve the ranking in search engines such as Google, to attract more traffic to the company’s website.

Wyzowl notes some relevant data, especially in its most recent study with video marketers: “The State of Video Marketing 2020

  • 89% say that video gives them a good ROI.
  • 83% say that video helps them with lead generation.
  • 87% say that video has increased traffic to their website.
  • 80% say that video has directly helped increase sales.
  • 95% plan to increase or maintain investment in video in 2020.


Videos Help Explain your Product and Build Trust with Your Audience.

Video content is an engaging and effective way to communicate with customers and sell products. That is why retail businesses that want to increase their online sales should invest in creating engaging product videos.

Video can be used to create an emotional connection with potential customers and show them how the product can be used. You can also help build trust by providing customer testimonials and demonstrating product quality.

Overall, video is an extremely effective way to promote products and increase online sales. By including videos on their website, retail businesses can see a significant increase in conversion rates and revenue.

Types of Video Content For Your Retail Business.

There are many types of video content that can be created for online retail businesses. The most popular types are product demos, how-to videos, and customer testimonials.

  • Product Demos: These are a great way to showcase the features and benefits of your products. They can help persuade customers to make a purchase.


  • Instructional: Videos can teach your customers how to use your products correctly. This may reduce the number of customer service inquiries your business receives.


  • Customer Testimonials: Give potential customers the confidence they need to buy your products and services. With videos, customers can see real people talking about how your business has helped them solve a problem or improve their life.


  • Vlogs (video blogs): This is a great way to showcase your products and create a connection with your customers. In addition to product videos, you can also create videos that provide information about your company or industry. These types of videos can help build trust with potential customers and encourage them to visit your site.


  • Interviews: This format is becoming an increasingly important part of online sales for retail businesses. They provide a personal connection with potential customers and help build trust. In a video interview, the customer can see and hear the retailer’s representatives, helping to create a more personal connection. The customer can also ask questions about the products or services, which helps build trust.


  • Sales Presentations: These are important for online retail businesses because they provide a personal touch that cannot be replicated with images or text. They help show products in use, which can be helpful in convincing potential buyers to make a purchase.


  • Live broadcasts: Known as Live Selling, these videos can help create a personal connection with customers and give them a behind-the-scenes look at what your company is doing. It also helps show customers that you are a genuine and trustworthy business, and provides a sense of urgency for the purchase.


  • Ads: They are a great way to attract potential customers to your website, and to show your products and services in a more dynamic way than just text or images. According to Statista, the videos had an audience reach of 91.4% of internet users worldwide. A LIGS study reveals that video ads can help increase purchase intent by up to 82%. This is because video ads allow customers to see the product or service in use, which can help them understand what they’re buying.

If you’re looking for ways to improve your online sales, consider using video ads. They are an effective way to emotionally connect with potential customers, explain your brand’s products, and differentiate yourself from the competition.

Create engaging video content.

There are a few things that retail companies can do to create compelling video marketing content.

Length: Viewers don’t spend a lot of time watching long videos, so it’s important to make sure your videos are short and to the point.

Creativity: Retail companies need to use creative videos and animations to grab the viewer’s attention. Staying on top of trends of Tik Tok and Instagram, using trending music and hashtags, among other attention-grabbing features will help businesses to have more reach on social media platforms.

Educational: Videos will be better perceived if they provide interesting and informative content, as they will be considered of greater value to viewers. Content like “how to”, checklists, and demos, will be of more interest to the audience since it is not just trying to sell a product, but to educate and inform its users.


Wrap Up.

By creating engaging and informative videos, retailers can improve their website visibility, traffic, and conversions.

Additionally, videos can help create a more personal connection with customers, which can lead to increased loyalty and spend.

Therefore, video is an important marketing tool for online sales of retail companies. It can help increase brand awareness, drive traffic to websites, and convert leads into brand-engaged customers.

Are You Ready to Make Videos for Your Retail Company?

It is vital that you have the best technology that allows you to create experiences that are worth telling your customers about.

Teamwork Commerce is a leading Omnichannel Solution, providing retailers with Point-of Sale, Order Management, Inventory Control, CRM and Analytics. They also boast an ecosystem of integrations with top solutions making unified commerce a seamless activity. Serving top retailers in over 20 countries globally including, Moose Knuckles, Colorado Rockies, Asics, Milwaukee Bucks, Catbird and Paul Stuart. Learn more at www.teamworkcommerce.com

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