A RETHINK Retail podcast with Michael Mauerer
In the latest RETHINK Retail podcast, guest host and Top Retail Influencer, Christine Russo sits down with Michael Mauerer, CEO of Teamwork Commerce, to discuss one of the most challenging issues retailers are facing today: defining a seamless and frictionless omnichannelstrategy.
“I think fundamentally, what the first action a company needs to take is step back and take a look at the brand from the view of the consumer,” says Mauerer. “There is a tendency to do what you’ve always done because it’s comfortable, but they need to step back and reinvent themselves to some extent.”
Listen to the full episode now! Episode is hosted at these links:
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