3 Ways How Museums Can Utilize Mobile POS to Boost Profitability

Modern point of sale (POS) solutions have been helping retailers modernize their operations to provide a seamless experience for their customers. Beyond shopping malls and fashion retail stores, these POS solutions are hugely important for museum retail too.

Customers visit museums for an amazing experience. In today’s consumer environment, expectations are rising. This means the experience must be extended beyond the exhibitions.

Museums must provide a seamless experience for visitors. This should start at the admissions area and continue until the gift shop.

Every touchpoint in a museum experience should be simple and easy. From admissions ticketing at the start, to a souvenir shop at the end, the visitor’s experience should be enjoyable. This increases the chances of visitors returning, encourages positive online reviews and word of mouth.

Modern POS solutions can help museums give visitors the best experience. In this blog, we are sharing three of the best ways to use the technology in museums.

Queue Busting and Seamless Admissions

Customers often have a negative experience when operations are slow. This can be seen when waiting in long queues to purchase tickets or struggling to redeem an online gift card. To reduce queuing times and serve visitors quicker, museums must deploy advanced POS solutions that are well integrated with a wider technology stack and operate in real-time.

Teamwork Commerce’s Museum POS solution is designed to meet the unique requirements of museums and help them drive profitability. The software can be installed on iOS devices, removing the need for bulky, traditional terminals. This makes it easier for staff to serve visitors with efficiency.

The state-of-the-art solution can also be integrated with online ticketing platforms and different payment providers. Staff can quickly process payments, print online purchased tickets, and redeem gift cards. This makes the visitor experience smooth and seamless. 

Enhancing Experience at Museum Gift Shops

Gift shops, often one of the last touchpoints of visitors’ museum experiences, play a crucial role in visitors’ overall experience. In fact, going to a museum shop was one of the favorite activities for museum visitors in the US last year. Investing in appropriate technology to keep visitors happy, engaged and satisfied is essential.

Teamwork Commerce’s POS solution provides staff with all information, from in-store stock count to warehouse inventory, at a tap of their fingertips. This Point of Sale System offers retailers in museums a secure way to store data. It also allows them to analyze this data with Teamwork Commerce’s Reporting and Analytics software. This generates valuable insights for museum retailers which can help them make improved decisions in a more timely manner.

Furthermore, the software also helps museums manage their gift shop stock more efficiently. Teamwork Commerce’s solution communicates with wider technology – such as warehouse management and ecommerce platforms – in real-time, providing detailed information of all merchandise and enabling better decision-making. For example, if an item is selling fast, in-store associates can stock up to maximize sales and avoid stockout situations. All this not only helps museums become profitable but also keeps visitors happy by allowing them to purchase items they want. 

Leveraging Mobile POS in Fundraising 

Fundraising has changed significantly from what it used to be. In the past few decades, it was simply a matter of asking people to donate cash into a dropbox. Today, museums leverage unique ways to raise funds – and regularly organize special events both indoor and outdoor.

To make these fundraising activities more efficient, Teamwork Commerce’s mobile POS system allows museums to deploy these POS systems at offsite locations without hassle. This helps museums to transact seamlessly at fundraising events with take-anywhere functionality.

Summer holidays are fast approaching, and museums must stay prepared to be able to provide the ultimate customer experience to their visitors. With the right Mobile POS solution, museums can not only greatly enhance their level of service, but can also make the most of increased footfall to boost sales and profitability.

Museums have unique requirements and may need different reporting capabilities. Looking for a personalized recommendation? Book a customized demo here to find out how Teamwork Commerce can help.