4 Ways Big Fashion Retailers Can Win Modern Customers

The retail sector has undergone major changes in recent years. The pandemic, Ukraine war, and economic fallout of both have caused challenges to retailers. These global events have had varying impacts on the retail industry. 

The ever-evolving socio-economic landscape expedited the retail industry’s increasing reliance on technology. Now, as modern customers become more fastidious – brought on by economic hurdles – and accustomed to the convenience introduced by innovative solutions deployed to overcome these issues, building customer loyalty has only become more difficult.

Gone are the days of simple customer loyalty programs and strategies. Today, customer demands are far more complex in an increasingly competitive industry, and retailers are being kept on their toes.

Big retailers are having to get creative with their approach to winning and retaining modern customers, adopting many solutions and technologies to take their offerings to the next level and to stand out in a highly saturated market.

Here you will be able to find 4 key ways in which big retailers can win modern customers.

Embracing The Next Generation of Checkout Technology

Modern customers have embraced technological advancements within their personal lives and expect the same from the services they use.

From a streamlined point of sale (POS) technology to virtual fitting rooms, where items can be seen and tried before even coming into contact with a physical product, these advances all lean towards improving the customer experience.

For large retailers, with busy stores and highly expectant customers, the checkout process can be slow and fractured – and can be a key cause of frustration for in-store visitors. They must find ways to simplify the overall process. As self-checkout continues to evolve, RFID-powered solutions are completely streamlining transactions for retailers.

With Teamwork Commerce’s RFID-powered self-checkout deployed, global fashion retailers are able to provide seamless commerce experiences for in-store customers through the use of RFID tagging. With RFID technology automatically scanning all items, and also capable of triggering alarms, retailers experience fewer losses and enhanced security at checkout.

Ensuring Top Tier In-store Convenience

Brick-and-mortar stores have seen an increase in foot traffic in the first quarter of this year. To retain and attract new customers, and encourage repeat purchases, retailers need to be able to provide the amazing experience that customers expect but also need to make it convenient.

Teamwork Commerce’s Mobile Point of Sale solution is enabling retailers to create a streamlined and high-quality in-store experience for their customers.

Operating on cutting-edge iOS devices, Teamwork’s POS solution communicates seamlessly with retailers’ wider tech stack including order management and inventory control solutions. This provides in-store associates with important product and fulfillment information in real-time.

With the solution deployed, retailers can serve customers from any part of the store and complete transactions in seconds, significantly minimizing the queue times associated with traditional POS terminals. Meanwhile, with additional functionality built-in, associates can personalize the customer experience by providing additional information around stock information and location and can handle omnichannel purchases such as buy online, pick up in-store (BOPIS) or buy online, return in-store (BORIS). In such a competitive retail environment, Mobile POS can completely streamline the in-store experience for customers and deliver the convenience they demand.

Building Relationships through Advanced Clienteling

While convenience can play a strong role in helping retailers attract customers, a personalized approach – which is complemented by convenient checkout solutions – can be the difference maker in helping retailers gain the edge over their competitors.

Teamwork Commerce and Endear’s joint clienteling solution provides retailers with a sophisticated clienteling solution that can be deployed alongside Mobile POS systems. The technology equips retailers with a flexible in-store clienteling solution that delivers a retail CRM that is fully equipped with the data retailers need to drive more sales.

With access to customer data such as purchase history, shopping habits, buying frequency, and marketing preferences, retailers can tailor customer experiences and develop long-term relationships that drive customer retention and happy customers.

Clienteling also drives high levels of ROI to retailers. With the technology implemented, retailers have seen an average return on investment percentage of 94%, and customers who are contacted by Endear were more than twice as likely to shop again. Curating messages and offers available to customers based on their purchase history not only builds relationships between the retailer and the customers but also enables sales associates further opportunities to continue the sales journey.

Reinventing Order Management & Inventory Control

In today’s omnichannel-driven world, where online and in-store sales channels are consistently busy for big retailers, they must be able to fulfil all orders across all platforms. Expectant consumers want to shop on their terms – whether they’re having items delivered, buying online and pickup up in-store, or browsing and purchasing on the shop floor. Retailers need to be able to deliver on these demands with minimal issues.

In order to overcome this challenge, big retailers must harness the latest order management solutions (OMS) that operate in real-time. These solutions enable retailers to deliver the right products at the right time, providing them with full visibility of all their sales avenues to allow them to identify best sellers, low stock levels and even manage returns.

Teamwork Commerce’s OMS can be easily integrated into existing systems and assist in managing both eCommerce and in-store, automating the order process. Easily controlled via the cloud HQ, retailers can meet the needs of their customer base quickly and conveniently, through real-time data. The solution also allows orders to be fulfilled from the most convenient location based on stock availability and demand. And when paired with our inventory management solution, retailers can react proactively to customer demand, viewing orders as they happen, creating a streamlined and seamless experience across all channels.

Delivering on Expectation

There are many ways that big retailers can win over the modern customer, and each retailer will have to find the solutions that fits their specific needs. By adapting their ways and embracing emerging technologies and trends, retailers can stay relevant in an ever-changing ecosystem whilst providing consumers with new and exciting ways to shop and be involved.

 Need a hand in sourcing the right solution for your business? Get in touch.