Easter Shopping: 3 Ways Retailers Can Deliver Eggcellent Customer Experiences

According to NRF, consumers planned to spend a collective $24 billion on Easter in 2023, up from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020. As part of this spend, 65% of consumers expected to purchase gifts during Easter, with 53% planning to purchase clothing.

While Easter’s position within retail might typically be associated with quick purchases of chocolate eggs and flowers, NRF’s findings from last year clearly show a growing consumer appetite for wider shopping during the spring holiday. With the Easter period growing in popularity, more retailers are turning to promotions to cash in on holiday excitement.

In order to succeed during the Easter shopping peak, retailers must be able to appeal to in-store shoppers. Brick-and-mortar retail is once again on the rise as consumers search for high-quality, in-person interactions as part of their overall shopping experience. Retailers who succeed during Easter will be the ones who can leave customers feeling satisfied, valued and excited to return.

Our latest blog explores exactly how retailers can deliver eggcellent customer experiences during the Easter period…

Convenience Reigns Supreme

In a fast-paced environment, waiting in checkout queues can be a significant pain point for customers. Busy stores during peak periods introduce the potential for slow processes and long queues. To streamline in-store processes during Easter, retailers should look to implement omnichannel fulfilment that allows in-store visitors to shop in ways that suit them best. Whether buying online and picking up – or returning items – in-store, arranging specific pickup times or simply browsing online before heading in-store to try on different sizes, shoppers have their own unique preferences to how they purchase.

The right order management system (OMS) can enable retailers to fulfil sales from any channel to create seamless purchase workflows. Teamwork Commerce’s OMS solution connects directly to a retailer’s eCommerce platform, automatically generating shipments and fulfilling orders from anywhere. Fitting their Easter purchases around their busy schedules ensures that customers can complete their transactions in convenient ways that ensure they optimize their shopping time. A seamless customer journey plays an integral role in delivering high-quality customer experiences.

Creating Bespoke Experiences

Convenience goes a long way to creating exceptional customer service. However, consumers still want to feel special and a seamless transaction on its own doesn’t necessarily deliver that. If retailers can combine these two factors, they can deliver a streamlined, bespoke experience that is rivalled by few others.

The key lies in personalization, where retailers recognize the needs of their customers and the trends in their shopping patterns to select recommendations that create unique interactions. Ahead of Easter, retailers can draw on last year’s holiday sales data, combine it with the patterns shown by individual customers, and predict the type of items that store visitors are looking for.

Not only are shoppers greeted in-store by a welcoming smile, but all their needs can be met in one place through Teamwork Commerce’s Secure CRM. Whether picking up items, returning purchases, or simply searching for inspiration, in-store associates can assist immediately – offering recommendations for products, colors and sizes based on previous transaction history, or processing a range of fulfilment requests. A unique human touch creates a bespoke experience that promotes a virtuous cycle, where returning customers only provide the brand with more information to use and deliver increasingly accurate recommendations with every interaction.

Cost-Effective Purchases

Once retailers can deliver convenience and a personal touch, much of the leg work for an eggcellent Easter experience has been completed. However, at a time of year when people wouldn’t be too shocked to hear that someone has a ‘chocolate budget’, few would turn down the opportunity to save a few bucks.

Making transactions cheaper for customers is not rocket science. If the same product is available in two competing stores, the consumer is likely to pick the cheaper option – especially if they know they can acquire these items conveniently, while receiving a personalized experience.

Loyalty programmes do exactly as they say: reward customers for their loyalty, and who doesn’t want to be rewarded? Convenience and personalization can quickly reel in new customers, but a rewards programme that promotes longevity is the final piece in the customer experience puzzle, and allows retailers to turn first-time buyers into loyal customers.

Springing into Action

Easter is one of many holidays throughout the year that create opportunity for retailers to increase sales. Enhanced appetite for sales can be a breeding ground for retailers in their hunt for new, long-term customers. In today’s environment, where consumers have high expectations in their shopping experiences, deploying the right technology can be the difference maker between failure and sustainable business success.

Interested in hearing more about how Teamwork Commerce can help your retail business deliver eggcellent customer experiences this Easter? Book a demo with the team today.