Creep It Real: Tricks and Treats for Retailers to Consider This Halloween 

Trick or Treat: are you ready for Halloween? Halloween is on the horizon, and as consumers prepare for several spooky festivities ahead of the big day, retailers continue to ready themselves for a busy end to the year. Feeling inspired to get into the spooky spirit – we have created a guide for retailers to help them navigate the upcoming period, with retail’s top current trends in mind.

Grab your pumpkin-spiced latte and settle in. Here are 3 tricks and 3 treats that will help businesses avoid the retail graveyard this Halloween Season…

1. Delivering High-Quality Customer Experience

TRICK – Operating on a skeleton crew

As we approach the festive period, the ongoing labor shortage continues to negatively impact retailers. With many expected to struggle to keep up with heavily increased in-store traffic ahead of the holiday season, retailers must beware of the consequences of understaffed stores, leading to poor customer experiences and a loss of sales.

TREAT – Delivering a spooktacular customer service

Equipped with Teamwork Commerce’s Mobile Point of Sale (POS) solution, retailers can deliver exceptional shopping experiences through streamlined checkout from anywhere in-store, tailored interactions, and access to real-time stock and order information. Amidst the ongoing labor shortage, efficient and effective in-store associates allows retailers to easily manage the demand of busy stores, ensuring optimal sales, satisfied customers, and brand loyalty.

2. Ongoing Shrink Challenges

TRICK – Thieves that go bump in the night

The retail industry has been grappling with rising in-store theft for a long time, but throughout 2023, the issue has only continued to grow. Theft has the potential to scare a number of retailers over the next few months as the wheels begin to turn on the end-of-year retail rollercoaster.

TREAT – Keep the monsters at bay with secure checkout

Shrink will disappear completely, but with concerns continuing around in-store theft, RFID-Powered Self Checkout presents a viable solution to maintaining security during a busy period.

With products equipped with RFID tags at item-level, our RFID-Powered Self-Checkout allows all items in a shopper’s cart or basket to be automatically scanned, immediately, once they are placed in a designated area. Not only does this significantly reduce transaction times and improve the customer experience, it greatly enhances in-store security, with RFID tags capable of triggering alarms if not deactivated during checkout.

3. Creating Convenience

TRICK – Frightful fulfillment options

Today’s consumer expects to be able to shop on their own terms – whether online, in-store, or through a mix of both, such as Buy Online, Pick Up In-Store (BOPIS). Without access to convenient fulfillment options, retailers run the risk of losing customers to more innovative competitors at a crucial time of year.

TREAT – Boooooosting sales through omnichannel

With the right technology in place, retailers can make life easier for their customers. An all-encompassing approach to retail technology creates flexibility that enables retailers to deliver a number of fulfillment solutions for consumers to match their busy schedules. Whether they need same-day delivery or can pick up their order on their way home from work, customers appreciate access to options. Omnichannel fulfillment can play a significant role in developing long-term, trusting relationships during busy shopping seasons.

‘Goblin’ Up Success

As we hurtle towards the end of the year, and with key dates such as Black Friday fast approaching ahead of the festive season, a few tweaks can significantly enhance a retailer’s entire operations. With the right technology deployed, retailers can streamline processes to become more efficient, cost-effective, and to deliver exceptional customer experiences that drive success – not only over the next few months, but for the long-term.

Interested in deploying a scarily impressive retail technology solution? Get in touch here to find out more.