Commerce Talks EP16: Jessica Potts
Jessica Potts | Senior Client Success Manager
What are the current emerging technologies trends and challenges in the retail world?
Jessica Potts, Senior Client Success Manager at Teamwork Commerce joins us to discuss. Jessica has been part of the Teamwork Commerce family for 7 years. In her role, Jessica blends project management, team management, business analytics and implementation consulting. Jessica works directly with Teamwork clients to get a clear vision of challenges within the retail landscape as well as emerging technologies driving change for retailers.
Retail has changed a lot as a result of the COVID-19 pandemic as well as customer experiences in digital technology. 71% of retailers agree that digital transformation and omnichannel strategies will be essential to compete with 41% of retailers noting that they are heavily competitive in retail experiences.
One of the main challenges for retailers is “foot traffic”, finding new ways to get sales in the physical stores or online. One of Teamwork Commerce’s omnichannel strategy that has been implemented by a lot of our retailers is BOPIS (Buy Online Pickup In Store); this shopping experience helps retailers get customers inside the store. Another Teamwork integration that supports retailers is making a retailer’s store inventory available to the website. Similarly, Teamwork integrations support “Endless Aisle”, allowing stores to view warehouse inventories and ship from a warehouse. Additional Teamwork integrations designed to increase foot traffic either in the physical store or online include digital strategies such as email marketing with integrations as Klaviyo and Endear. By using multiple channels like emailing or texting consumers directly, retailers can prompt an immediate call to action response from their customers, thus increasing sales.
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