Commerce Talks EP15: Michael Dattoma
Michael Dattoma | Retail Consultant, The Bart Group
The Teamwork Commerce platform is built on a natively integrated framework, this strong foundation enables Teamwork Commerce to provide efficient omnichannel experiences to retailers across industries. With the strong cloud backend, retailers are able to connect a variety of legacy systems, tools and integrations to drive more engaging retail experiences through multiple channels.
What are some trends in the current retail climate? Michael Dattoma, Retail Consultant at The Bart Group, joins us to discuss. Michael is a partner of Teamwork Commerce, and has over 22 years of experience in the retail and payment processing space.
Ecommerce platforms became increasingly popular in the retail industry, opening the doors to global digital commerce and retail ecommerce sales. Many companies have left behind the traditional physical store to expand on the ecommerce market. In order to succeed, traditional retailers need to fully understand the current online sales landscape and be aware of what they can deliver to the customer. As brick and mortar stores temporarily closed their doors, buyers relied on ecommerce retailers to purchase everything, not only through web sites, but also through social media, online marketplaces and apps. Today, and partly due to the COVID19 pandemic, online retail sales have become the preferred purchasing method for consumers.
Some of the biggest game-changers and important retail technology trends include the cloud and real time data capability. These are essential to deliver seamless, frictionless customer experiences between physical stores and online marketplaces. A retailer cannot execute “Buy Online Pickup in Store” (BOPIS) or “Buy Online Ship from Store” (BOSFS) without accurate inventory management. Another game-changer is Apple iOS tablet technology and native apps that are running on the tablets in store, easy for staff to use and to have full visibility of a client.
Retailers who have been successful at adapting and pivoting in this new landscape include Amazon, Target and Walmart. Luxury retailers who were once hesitant about online sales, but now see it can accentuate the brand and drive more engagement, include Prada and LVMH. Ultimately, ecommerce retailers who understand consumers can make customer experiences exciting and be successful in online marketplaces.
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