5 Minutes with a Teamwork Expert: Olimpia Pasaye

Olimpia Pasaye

LATAM Marketing Director

Continuing with our blog series – Five Minutes With… we get to know Olimpia Pasaye, LATAM Marketing Director, based in Teamwork’s Mexico office. Aside from being a sports enthusiast and having a healthy lifestyle, Olimpia is responsible for leading Teamwork’s marketing activities in Latin America. Here, she reveals all about her experience…

• What is your role at Teamwork Commerce?

I am the LATAM Marketing Director at Teamwork Commerce, and my role is to manage and lead the marketing and communication tasks in my region. My role requires me to be a social media planner, creative designer, and strategic content writer.

• Explain your career path. What inspired you to join the retail tech industry?

My career path started with my passion for marketing and creative design, which led to me working as a graphic designer and content creator. Gaining experience and a range of skills in these areas helped me to take on more responsibilities and leadership roles. This includes becoming a marketing manager and eventually the LATAM Marketing Director at the company.

My inspiration to join the retail tech industry began with the exciting intersection of technology and marketing. Retail tech companies are at the forefront of innovation, leveraging digital tools and data-driven strategies to enhance the shopping experience for customers. I love having a role to play in helping retailers achieve that.

• What is your favourite thing about working in the retail industry?

For me, it is the constant evolution and adaptation to consumer behaviour. The retail industry is always changing, and being a part of this environment challenges me to stay ahead of trends, come up with creative solutions, and deliver impactful campaigns that resonate with our target audience.

• What is the best career advice you have ever received?

Asking for help isn’t a sign of weakness, it’s a sign of strength.

This advice has been transformative for me because it encourages me to seek guidance and collaborate with colleagues. Embracing vulnerability and recognizing that we all have areas to learn and grow in has allowed me to learn from others’ experiences, and continuously improve as a Marketing leader.

• What is your favourite thing about working at Teamwork Commerce?

The amazing culture that the company has! From the moment I joined, I felt welcomed and supported by my colleagues. The company’s emphasis on teamwork is real. Everyone is genuinely nice, approachable, and always willing to lend a helping hand. Having a supportive and friendly work environment is crucial for fostering creativity, innovation, and personal growth.

• Who are your key role models/inspirations?

My key role models and inspirations in the marketing and business world are David Ogilvy, the founder of Ogilvy and Mather, as well as Leena Nair, the current CEO of Chanel.

David Ogilvy’s innovative approach to advertising and his emphasis on creativity, strategy, and research have been foundational principles for my marketing career. His ability to connect with audiences and create memorable campaigns is something I aspire to achieve in my own work.

Leena Nair’s leadership in the luxury fashion industry is inspiring, especially as a hard-working woman myself. Her accomplishments and ability to navigate a competitive industry are a testament to her determination and skill. As a woman in a leadership role, I look up to her as a role model to make a positive impact in my company and the marketing industry as a whole.

Rapid Fire Round…

What is your favourite…

• Book: Dare to Lead by Brené Brown
• Movie: I’m all about chick flicks and drama movies. A Love to Remember; How to Lose a Guy in 10 days; Me Before You; P.S. I Love You… And the list goes on.
• Album: 21 by Adele

Most people don’t know that I…

I’ve been vegan for the past 9 years! I consider this to be one of the most important things in my life, but not a lot of people know about this. Since I’m so used to being vegan, I just don’t think about it anymore. I love having a healthy lifestyle and a plant-based diet.

In my spare time, I…

Love playing sports! I like to play tennis, padel, soccer, do yoga and dance, among many others! I usually spend a couple of hours in the afternoon playing a sport after work.