13 Ways to make Black Friday & Cyber Monday Sales a Success for your Retail Business

Black Friday and Cyber Monday are just around the corner! If you own a retail business, now is the time to start thinking about how you can make the most of these two big shopping days.

Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. If you’re a retail business, these are two days that you need to make sure you’re prepared for.

In this blog you will find 13 amazing tips to boost your sales and have a successful Black Friday and Cyber Monday:

13 Ways to make Black Friday & Cyber Monday Sales a Success:

1. Plan ahead and get organized. The key to a successful Black Friday or Cyber Monday sale is planning and organization. Make sure you have enough inventory on hand to meet customer demand, and that your staff is prepared for the influx of shoppers.

2. Promote early and often. Get the word out about your sale as early as possible, using all available channels including social media, email marketing, and in-store advertising. Keep the momentum going by promoting regularly leading up to the big day.

3. Consider your target audience. Who is your ideal customer? How can you reach them? Where are they most likely to be when they’re ready to buy? You can also focus on having exclusive discounts for long-time customers. That way you can build customer loyalty and make sure they will come back later.

4. Make everything easy. Make sure your website is mobile-friendly, and that customers can easily find what they’re looking for. Offer free return shipping, free gift wrapping, and a price-match guarantee to make the shopping experience as convenient as possible.

5. Be social. Be sure to share your excitement about the sale with followers through social media, and encourage them to spread the word. The more people know about the sale, the more likely they are to participate.

6. Stay focused on what matters most. Whether you’re running a holiday sale or a sale throughout the year, stay focused on your bottom line. Don’t let sales promotions get in the way of your long-term goals and objectives.

7. Set a clear start and end date. Keep it simple and clear for shoppers by setting an exact start time and a definite end time for your sale. That way they will plan their purchases based on your offers, their payment dates and other interests they have.

8. Optimize your website for shoppers searching on Google. It is important that you do a keyword research and use them as much as possible on your ecommerce site, as people usually Google these words when they want to shop for Black Friday deals.

9. Make sales event products easily accessible to shoppers. Place items on shelves near the front of the store so they are visible as soon as shoppers enter. Use signage throughout the store to point shoppers in the direction of sale items. Make sure checkout lanes are open and staffed so shoppers can quickly and easily purchase items. 

Offer additional methods of payment such as credit cards or gift cards to make purchasing easier.

Have a dedicated team of employees who are solely responsible for helping shoppers find what they need during the sales event.

10. Offer discounts and deals that are too good to pass up. Shoppers get excited when they see discounts, deals and sales. Use these opportunities to your advantage and offer savings that are so good that shoppers can’t pass them up.

Keep your deals and discounts simple. The more complicated they are, the less likely customers will be to buy them. Make it easy for people to share your deals on social media. That way, you can attract new shoppers who haven’t heard about your Black Friday or Cyber Monday sales yet.

11. Make sure you have the right inventory on hand. You don’t want to run out of stock on a popular item, so be sure you have enough items in different sizes.  

Add new products to your site. Once Black Friday and Cyber Monday are over, you’ll want to expand your product line for the rest of the holiday season. 

Continue to show customers what their card values are and how many points they have left. They’ll keep shopping if they know they can get something for free or a discount on their next purchase. This may be a great time to invest in a good email marketing service.

12. Make sure you’re ready for increased traffic and conversions during the sale period. This is something you don’t want to leave unchecked, because being prepared to handle traffic, both in the store and online, will be essential for continued success.

This will allow after the hustle and bustle Black Friday and Cyber Monday, to follow up with customers to ensure they had a positive experience. Giving them a reason to come back and buy, and even more so to recommend your retail business to the rest of the world.

13. Follow up! Follow up! Follow up! After the rush of Black Friday and Cyber Monday, follow up with customers to ensure they had a positive experience. Give them a reason to come back and shop. Black Friday and Cyber Monday are indisputable shopping holidays. They bring out the best in retailers as they strive to offer customers the best deals around.

By following these tips, your retail business can have a successful Black Friday & Cyber Monday!

Looking forward to seeing you boost your sales through the roof!

Are you ready for Black Friday and Cyber Monday? 

At Teamwork Commerce we are pioneers in retail software and we have one of the most modern and innovative POS systems. We are a cloud-based system in constant evolution, which guarantees the use of the latest technology, with the aim of meeting the most demanding needs of the retail industry, at moments as critical as Black Friday and Cyber Monday.

Teamwork Commerce is an industry-leading omnichannel solution that provides retailers with Point of Sale (POS), Order Management (OMS), Inventory Control, CRM and Analytics solutions.

Learn more about us and schedule a demo to take your sales to the next level with one of the best Point of Sale systems on the market.