Endearing Yourself to Customers: 3 Ways Retailers Can Unleash the Power of Clienteling

As the retail landscape continues to evolve, the concept of clienteling has become a powerful tool used by retailers to refresh and reshape how they interact with their customers. With its ability to help build and nurture personal relationships with customers, clienteling goes beyond simple transactions. The technology can play a pivotal role in delivering a unique shopping experience that enhances brand loyalty.

In this blog, we outline 3 key ways that retailers can maximize their use of clienteling technology to build long term relationships with their clients…

1. Add a Personal Touch to the Customer Journey

A clienteling solution allows retailers to bring a more personal approach to their customer interactions. By leveraging data on consumers’ order history and purchase behavior, retailers can create individual recommendations and provide a tailored level of service that customers appreciate.

Customers will be shown products that align with their wants and needs, minimizing their browsing time and creating a more efficient experience the improves conversion rates and average order value.

Personalization is an effective technique that retailers can deploy to improve customer engagement, help to stand out from a crowded marketplace and develop customer loyalty. Ultimately, this creates long-term repeat business that contributes towards a more sustainable business model.

2. Optimized Customer Communication

One of the benefits of clienteling is that it can be effectively utilized within customer communication channels such as on online apps, email and text messages. As social selling continues to develop through channels such as WhatsApp, a seamlessly integrated clienteling strategy across various customer touchpoints allows retailers to provide updates, out-of-stock information and the latest promotions directly to their customers.

By adopting a reliable clienteling solution, retailers can seamlessly reach all of their customers on a personal level, offering a personalized experience while providing value with every communication.

 3. Wider Retail Tech Integration for Customer Satisfaction

Equipping a retailer’s team with an omnichannel, mobile retail solution – with an integrated clienteling platform – can significantly improve the business’ ability to deliver high quality customer experiences, boosting retention and increasing profitability.

With clienteling deployed within an existing omnichannel solution, retailers can follow up with customers after appointments, announce new product drops and keep them updated on replenished stock. Continuing personalized conversations with customers post-sale provides additional sales opportunities, and continues to drive customer loyalty.

The more the customer feels they are receiving a personal and bespoke experience from the brand, the better a relationship becomes, creating a virtuous cycle that fosters loyalty between retailer and customer.

Our joint solution with leading clienteling platform, Endear, delivers an all-in-one clienteling service on a mobile point of sale system. It equips retailers with a flexible, in-store solution that offers seamless communication and shoppable product recommendations curated from customer purchase history. Our partnership with Endear has proven to create an increase in order frequency, average order size and return on investment on technology implementations for our customers.

The Future of Retail Relationships

As technology continues to evolve and provide retailers with new and innovative ways to deepen customer relationships and deliver exceptional customer experiences, the power of clienteling within a wider retail technology strategy can be a difference maker in a brand’s efforts to stand out from the competition.

By delivering personalized shopping experiences, harnessing customer data and building meaningful relationships with customers, retailers can create an experience where customers feel valued, understood and, importantly, loyal to the brand.

Want to find out more about how clienteling can benefit your retail business? Book a demo with us today!