DUTIES AND RESPONSIBILITIES
Marketing Activities
- Support the marketing team with planning, implementing, and monitoring marketing campaigns
- Assist with the production of marketing materials and collateral
- Evaluate data and create reports on key metrics to monitor campaign efficiency and analyze trends
- Write and edit content for different platforms such as social media, website, and press releases
- Provide administrative and project support for a variety of marketing projects
- Create and execute digital marketing campaigns: organic, paid, lead generation, engagement, retention, loyalty, email marketing, social media, and other digital channels.
- Copywriting for all activities consistent with brand messaging and standards
Tradeshow Activities
- Coordinating the design and production of trade show booths or displays, including selecting booth furniture and flooring materials
- Arranging travel accommodations and transportation to and from events
- Planning trade show schedules and determining booth space requirements based on needs
- Communicating with the sales team to ensure that all details of the event are handled properly
- Coordinating with the venue manager to determine the size of the event space and make other arrangements for the event to run smoothly
- Resolving problems with vendors or other attendees that arise during the event
- Preparing the exhibitor’s booth for the event, including ordering supplies and arranging furniture
- Planning social events where exhibitors can network with one another
IDEAL CANDIDATE:
Education:
- Education: BA or BS (Marketing, Business Administration)
Experience:
- 3+ years’ experience in a marketing function, with direct experience coordinating tradeshows
Competencies:
- Excellent written and oral communication skills
- Ability to work well with a team
- Resilient, Flexible, Curious, self-motivated, engaged, result-driven, and proactive.
- Knowledge of design and branding, creative talent, an eye for effective visual design, and someone who understands and implements brand guidelines
- Attention to detail
- Superior organizational and time management skills
- Knowledge of relevant marketing tools and applications is a plus, such as
- Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
- Salesforce CRM
- Microsoft Suite (Word, PowerPoint, Excel)
This list is not exhaustive of your tasks and responsibilities and you may be asked to do additional duties where appropriate and required.