Unleashing the Potential of Retail Technology During January Sales

With the New Year comes new beginnings, resolutions and importantly, January sales. Following a hard-on-the-pocket December, consumers typically enter the January sales period on the lookout for great deals that won’t break the bank. A fun and exciting time for consumers, retailers must prepare – ready to overcome the challenges of busy shop floors, and leverage interest to generate long-term success.

During big bargain sales, this can often be a big ask for retailers, who must keep track of inventory while serving customers in a timely and personalized manner to deliver high-quality experiences. Technology can play a prominent role in meeting these demands. 

With the right solutions in place, retailers can optimize sales and provides a great shopping experience for customers, benefiting both short and long-term results.

Keeping on Top of Inventory

Successful shop floor operations don’t start and end in-store. Effective inventory management provides retailers with visibility of all inventory from manufacture to shelf. An important aspect of any retail operation, inventory management comes under the spotlight during peak shopping seasons – including January sales.

Retailers need to ensure shelves remain stocked in order to maximize sales opportunities, and the right solution can help retailers achieve this seamlessly. With Teamwork Commerce’s inventory management solution, retailers can automate their replenishment process, ensuring that stock levels remain high during peak periods without in-store associates needing to manually track on-shelf availability. Instead, they can better spend their time delivering high-quality experiences to in-store customers.

Making the Most of Christmas Gift Cards with Mobile POS

January sales present the first opportunity for consumers to spend the money and gift cards they might have received over Christmas, and consumers typically look to cash in on these opportunities early. It shouldn’t come as a surprise that January 20th is national ‘Use Your Gift Card Day’.

With this in mind, retailers must be prepared to conduct transactions in a range of ways throughout January. From cash payments, to contactless, gift cards and even returns – meeting consumer expectations during January can be tricky in the post-Christmas period.

Teamwork Commerce’s Mobile Point of Sale technology can help retailers to achieve this all in one device, but it can do it anywhere in-store, allowing in-store associates to conduct transactions in seconds, providing speed and convenience to customers.

Creating Value Through Promotions 

The biggest pull factor of January retail is the sales. For retailers, January is an opportunity to revert back to square one; selling older stock – and quickly – to make space for the new year’s inventory. A discount paradise for customers. 

What could be better? Tailored promotions for customers based on their history with a retailer, ensuring in-store visitors receive maximum value in their exchanges with brands.

Adding a personal touch can go a long way, especially in retail. Customer relationship management (CRM) systems enable retailers to personalize shopping experiences without any additional effort – including the discounts offered to customers. Our secure CRM system collects customer data based on their purchase history and behavior. Securely and compliantly leveraging customer information, retailers can create a holistic view of all customer data and accurately tailor services to each of their customers hassle free.

Enhancing customer experiences during busy periods, such as January sales, puts retailers above the competition. Integrating these promotions with loyalty schemes not only provides exceptional short term experiences, but it provides long-term value for consumers, who become retained and loyal customers.

Here’s to 2024!

While January sales might provide an opportunity for retailers to sell-off old stock, it also creates an opportunity to retain loyal customers, gain new ones and increase revenue beyond January sales.

Our retail technology has the power to provide retailers with a smooth and stress free transition into the new year. January sales become streamlined with easy to operate deployments that make the life of a retailer easier. 

To find out more about how Teamwork Commerce can help your retail business thrive throughout January, get in touch today.