Inside the Carolina Hurricanes Retail Transformation.

Managing retail for a professional sports organization isn’t just about selling merch—it’s about speed, accuracy, and delivering an exceptional fan experience across every touchpoint. For the Carolina Hurricanes, that meant rethinking outdated systems and finding a true technology partner.

The Challenge: Slow Processing & Manual Inventory

Before Teamwork Commerce, the Hurricanes were juggling inefficient systems that made daily operations far more complex than necessary.

“Before coming to Teamwork, we had really slow processing time with credit cards.”
— Bethany Davis, Senior Director of Merchandise & Retail

Inventory visibility was another major hurdle. With no store-level accuracy, everything lived in a single, unwieldy bucket.

“We weren’t able to inventory individual stores, so it was one big bucket.”
“We would have to do a spreadsheet of every single item and go through a million different steps.”

For a business overseeing many physical locations plus e-commerce, this approach simply didn’t scale.

The Decision: Choosing the Right Retail Technology Partner

After evaluating multiple vendors, the Hurricanes narrowed their search—and Teamwork Commerce stood out.

“We looked through about five different companies, and then we narrowed it down to two, and in the end, Teamwork had checked most of the boxes.”

But it wasn’t just about features. It was about trust, adaptability, and long-term partnership.

The Implementation: Seamless, Even Under Pressure

Teamwork’s platform was put to the test immediately—during a complex, high-stakes inventory process that included relocating an entire warehouse operation.

“We just completed our first inventory with Teamwork.”
“In the middle of completing our arena-wide year-end inventory, we had to move our complete warehouse operation offsite.”

Despite the challenge, execution was smooth and reliable.

“The inventory on the iPads [was] just flawless over 17,000 SKUs that they had to keep track of.”

The Results: Faster Training, Better CX, Happier Teams

Ease of use became an instant win—especially for frontline staff.

“It was so easy to train my staff.”
“Everyone after our first event was like, ‘it’s really not that bad… it’s so easy.’”

With less friction behind the counter, associates were able to focus where it mattered most: the customer.

“My staff has a much better time in front of the customer.”

Why Teamwork: A True Retail Partner

For the Carolina Hurricanes, Teamwork Commerce became more than a technology provider.

“I would definitely describe Teamwork as a partner.”

Responsiveness and continuous improvement sealed the deal.

“Some of the key advantages of the Teamwork partnership is the responsiveness, and the fact that they truly do listen and make those changes to help benefit your business.”

The Takeaway

By replacing manual processes with an intuitive, scalable retail platform, the Carolina Hurricanes unlocked faster transactions, accurate inventory across thousands of SKUs, and a dramatically improved associate and fan experience—proving that the right technology doesn’t just support retail operations, it elevates them.