ASICS outperforms itself with Teamwork, in the 36th Edition of Father’s Day Race

Mar 21, 2020 | Case Study

EXECUTIVE SUMMARY: Asics takes full advantage of Teamwork technology to boost its sales, during the 36th edition of the Father’s Day race, serving its customers from anywhere within the store, with its innovative system that works on iPads, which Asics sales associates used to close sales in 3 clicks. Providing management with sales information in real time.


As a sponsor of the Race and with a pavilion with thousands of its products, Asics had the challenge to sell as much as possible with speed and customer care, to a potential universe of 13,000 runners who participated in the 36th Edition of the Father’s Day Race.

  • Provide sales assistance to thousands of customers on a busy Father’s Day Race
  • To do this, sales associates needed to go to where the customers were
  • They needed a real-time system that would allow them to report sales in real time
  • Deliver a great customer experience
  • Asics’ true race is with itself.


Thanks to its partnership with Teamwork, Asics was able to face and overcome the challenges presented in the 36th Edition of the Father’s Day Race, managing to be crowned a sales champion in this important event, outperforming itself with Teamwork. 

“Teamwork helps us to ensure that our customers enjoy the ASICS experience within our stores, it is something super simple with basically three clicks, our sellers have more than enough to have a closed sale.” – José Carlos Tirado, ASICS Mexico Operations Director.

“Teamwork is very interactive. Customers have told us that it allows them to interact with the system, and that’s something the outlets I knew didn’t allow it. The iPad shows a fresh image.” Montse Uribe, Asics Store Manager

“With the dashboard application, from the cell phone, you can see the sales, with a click and you have the schedules, the top 10 sales peaks, how the sales by associates are going, see the sales of the outlet, it is very easy to be up to date with the sales of our stores.” José Carlos Tirado, Director of ASICS Mexico Operations.


“The experience was wonderful, it was a fairly quick and simple process, I did not have to go through any line, the sales associate came to me, where I was and I was able to pay on the spot, so I left very happy with my new purchase.” – A happy customer / Runner in the 36th Edition of the Father’s Day Race.


Go to and schedule a demo to learn how you can exceed your own goals, serving your customers with speed and agility wherever they are in your store, reporting information in real time to make better decisions.  

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