The Super Bowl is more than just a game, it's an experience. From the energy of the crowd to the halftime show, and of course the merch, every element plays a role in making the event unforgettable. The future of stadium shopping is changing just as fast as the game itself.
Super Bowl LIX: the biggest game of the year
Super Bowl LIX is set for February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, with the Kansas City Chiefs facing off against the Philadelphia Eagles in a championship rematch. With millions tuning in worldwide and thousands attending in person, the demand for fast, seamless experiences, both on and off the field, has never been higher.
Faster checkouts, happier fans
Teamwork Commerce has partnered with EXO to bring RFID-powered self-checkout to large-scale events, so fans spend less time in line and more time enjoying the action. Stadiums and arenas hosting major sporting events need technology that can handle peak crowd surges, traditional checkout creates bottlenecks that lead to frustration and lost sales. With EXO's RFID self-checkout technology, fans can grab merchandise, scan an entire basket instantly, and complete a purchase in under 32 seconds, three times faster than barcode scanning.
Proven at NFL and MLB stadiums
Teamwork Commerce and EXO have collaborated to enhance the retail experience at NFL and MLB stadiums, as well as major industry events like NRF. By combining Teamwork Commerce's point-of-sale solutions with EXO's self-checkout technology, stadiums can maximize efficiency, increase revenue, and improve fan satisfaction. Retail teams get streamlined operations, and customers get a frictionless checkout.
The future of stadium retail
As retail technology keeps evolving, expect more stadiums to adopt self-checkout to keep pace with modern fan expectations. As RFID tagging becomes more widespread, fast and seamless transactions will become the standard rather than the exception, so whether it's the Super Bowl, an NFL or MLB game, or a major retail event, an EXO and Teamwork Commerce integration may already be behind the counter.