Business of Fashion sits down with Teamwork Commerce CEO Michael Mauerer to discuss the operational innovations required to optimise omnichannel retail, how unified customer views can help gauge the efficiency of retail networks and ROI, as well as the long-term growth opportunities found in personalising retail experiences.
Read the full article here:https://www.businessoffashion.com/articles/retail/how-centralised-customer-data-platforms-can-drive-retail-growth/