At a glance
- Event
- One of the largest global sporting events, at a leading stadium in Europe
- Setting
- A premium in-stadium store with 8 fixed tills and RFID checkout
- Partners
- Adyen for payments; Miteq RFID checkout hardware powered by EXO
- Result
- 0 interruptions during peak demand
At one of the largest global sporting events, hosted at a leading stadium in Europe, Teamwork Commerce, Adyen, and Miteq powered a premium in-stadium retail environment with a fully integrated commerce solution built to perform under extreme demand.
The challenge: 60,000 fans, a matter of hours
With over 60,000 fans navigating through the venue in a matter of hours, the challenge wasn't driving traffic, it was handling it. Peak surges require retail infrastructure that can process transactions instantly, reduce queues, and keep fans moving.
To meet this demand, Teamwork Commerce, Adyen, and Miteq were selected to deliver a unified retail ecosystem that seamlessly combined RFID infrastructure, point of sale, and payments into a single operational flow.
A single operational flow
"At events of this scale, the checkout experience keeps everything moving," said Amber Pitman, Global Director, Client Engagement, Teamwork Commerce. "Our POS is designed to keep transactions simple and consistent at every till, so retailers can maintain flow even during the busiest moments."
Miteq delivered RFID-enabled checkout hardware powered by EXO technology, optimized for high-density environments, enabling fast, independent purchasing while reducing congestion at traditional checkout points.
"High traffic environments demand flexible, scalable solutions," said Alex Whiting, Managing Director, Miteq. "Our RFID-powered checkout hardware is designed to keep fans moving while maximizing transaction capacity."
Teamwork Commerce powered point of sale across 8 fixed tills, ensuring consistent transaction flow at dedicated checkout points, while Adyen enabled secure, unified payments with real-time authorization to support fast and reliable processing during peak demand.
"Our research shows that over a third of EU shoppers will abandon a purchase if checkout takes too long, meaning speed and reliability are no longer optional," said Nicole Olbe, Managing Director UK at Adyen. "Our platform prevents this friction, ensuring every transaction is processed securely and without delay, even at peak demand."
The results
Initial event performance highlights demonstrate the impact of a fully connected retail environment:
- 250+ transactions per hour processed at peak
- 44 seconds average transaction time
- 0 interruptions during peak demand
This deployment demonstrates how integrated technology can transform retail in busy environments. Together, Teamwork Commerce, Adyen, and Miteq are setting a new standard for large-scale events across Europe and beyond.