BRISBANE, Australia, Global retail tech leader Teamwork Commerce is partnering with Australian fashion and lifestyle retailer City Beach to deliver a next-generation omnichannel experience across all stores.
Known for its blend of youth fashion culture, City Beach has long embodied Australia's laid-back, adventurous spirit. Now the brand is doubling down on customer-centric innovation by introducing Teamwork Commerce's Mobile Point-of-Sale (POS) and Order Management System (OMS) solutions.
City Beach will implement Teamwork's OMS technology to enable omnichannel capabilities such as Buy Online, Return In-Store (BORIS) and Endless Aisle, letting customers shop beyond the walls of each store and access a wider range of products in real time.
In addition, City Beach will introduce Teamwork's Mobile POS across locations, giving associates instant access to inventory, customer profiles, and mobile checkout capabilities from anywhere on the floor.
Rhian Greenway, Chief Information Officer at City Beach, said: "Our customers live fast-paced, connected lives, and they expect the same from us. With Teamwork Commerce, we're not just upgrading tech, we're transforming how we serve every shopper, in every store, every day."
"We see this decision as a key milestone in our broader growth strategy, particularly as we expand into new territories and strengthen our eCommerce presence," Greenway added. "The flexibility and scalability of the Teamwork platform make it the ideal solution to meet the evolving demands of modern retail. It gives us the ability to adapt quickly, personalize experiences, and equip our store teams with the tools they need to thrive."
Michael Mauerer, CEO and Founder of Teamwork Commerce, said: "City Beach is a bold and forward-thinking retailer with a strong connection to its customer base. We're proud to support the brand's next chapter with a future-ready tech stack that enables omnichannel innovation and puts the customer at the center of every transaction."
The Teamwork Commerce solution is a unified technology stack designed to adapt to evolving customer expectations, unify sales channels, and build a foundation for long-term growth in new markets.
About City Beach
City Beach is one of the leading youth fashion retailers in Australia, with more than 65 stores across the country and over 300 brands stocked. Founded in 1985 in Brisbane, Queensland, City Beach has grown from a single store into a fixture of many Australians' lives, building stores that are meant to be a fun place to hang out, not just to shop.